Research is about asking the right questions in the right context to help you meet your goals.

ASK THE RIGHT QUESTIONS

We ask the right questions of our client, their stakeholders, and their consumers to refine the problem, identify key research questions, and dig deep into lived experiences.

SELECT THE RIGHT CONTEXT

There is value in seeing where and how people work, live, and play to better understand what they actually do. We are flexible in our approach and methodology, ensuring insights are rooted in real-life contexts and situations.

MEET YOUR BUSINESS GOALS

We do our best to understand how this research will be used by you and your team to ensure the insights are useful for the next step in your process.

McDougald Research+Generative+ Evaluative Research

LET US HELP YOU TUNE IN

There is no one-size-fits-all when it comes to research.
We are experts at flexing to meet you where you are in your process.
We ensure that your best interests, business goals, budgets, and timelines are all accounted for in our approach.

GENERATIVE

Need ideas to understand an experience or inspire innovation?


Co-Creation & Participatory Design

Contextual Inquiry

Ethnography

Journey & Experience Mapping

Current Experience Exploration

Desired Experience Mapping

EVALUATIVE

Need to prioritize ideas or concepts?
Understand perceived value? Validate assumptions?


Competitive Assessment

Concept Evaluation

Heuristic Evaluation

Usability Research

HOW WE DO IT


One-on-One Interviews (IDI’s)

Focus Groups

Opportunity & Alignment Workshops

Surveys