Research is about asking the right questions in the right context to help you meet your goals.
ASK THE RIGHT QUESTIONS
There is value in seeing where and how people work, live, and play to better understand what they actually do. We are flexible in our approach and methodology, ensuring insights are rooted in real-life contexts and situations.
SELECT THE RIGHT CONTEXT
We ask the right questions of our client, their stakeholders, and their consumers to refine the problem, identify key research questions, and dig deep into lived experiences.
MEET YOUR BUSINESS GOALS
We do our best to understand how this research will be used by you and your team to ensure the insights are useful for the next step in your process.
LET US HELP YOU TUNE IN
There is no one-size-fits-all when it comes to research.
We are experts at flexing to meet you where you are in your process.
We ensure that your best interests, business goals, budgets, and timelines are all accounted for in our approach.
GENERATIVE
Need ideas to understand an experience or inspire innovation?
Co-Creation & Participatory Design
Contextual Inquiry
Ethnography
Journey & Experience Mapping
Current Experience Exploration
Desired Experience Mapping
EVALUATIVE
Need to prioritize ideas or concepts?
Understand perceived value? Validate assumptions?