At McDougald Research, our heartfelt mission is to uncover the true essence of consumer experiences through thoughtful design research, guiding our clients towards strategic decisions.
At McDougald Research, we strive to be the ultimate trusted partner to our clients, fostering empathy, connection, and advancement throughout their organizations. Our mission is to elevate qualitative experience-based research as the driving force for cultivating empathetic decision-making and customer-centric cultures. We are driven to be the preferred partner for organizations of all sizes seeking to understand their customers authentically.
Our team has an innate curiosity about the human experience; we are passionate about people. We work with our clients to help them achieve goals that lead to meaningful change.
By immersing ourselves deeply in our partners’ business initiatives and strategic vision, we provide a genuine understanding of unmet needs with actionable impact.