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We work for your consumers by working with you.

Healthcare

AstraZeneca

challenge

How can AstraZeneca become a valued partner and an industry leader within the Type 2 diabetes care category?

Approach

Our team applied a wide lens to our empathy-driven research, conducting in-hospital observations and interviews with a range of key healthcare providers within the theraputic care continuum.

Outcome

Using research insights, we developed a product and service innovation roadmapInnovation RoadmapA visual plan of strategic goals, broken down into manageable and controllable steps, over a target period of time. to help prioritize solution spaces beyond the molecule, and more broadly align core business initiatives.

Finance

Huntington Bank

challenge

How can Huntington build a common understanding of their customers while creating a culture of empathy?

Approach

Using a blend of qualitative and quantitative efforts, our approach leveraged contextual interviews and online surveys with the intention of identifying psychographic and behavioral patterns.

Outcome

With a comprehensive understanding of customer goals, attitudes, motivations, and needs — we developed a robust set of core personasPersonasA realistic characterization of different users, and their needs and expectations of a product or service. that provide a customer-centric framework that helps to build alignment, and provide inspiration when developing products and services.

Digital Strategy

Scotts Miracle-Gro

Challenge

How can Scotts engage consumers by designing a useful and usable digital expereince that mirrors their current experiences, both in-store and at home?

Approach

We began with an in-depth discovery of at-home and in-store lawn care experiences, followed by contextual interviews, qualitative surveys, and collaborative client workshops.

Outcome

Output informed a strategic framework detailing key consumer mindsetsConsumer MindsetsSomeone's collective experiences, education, and culture that helps to inform their personal beliefs and attitudes that makeup their unique perspectives., and prioritized features for an ideal digital solution.

Innovation

Alliance Data

Challange

How can Alliance Data begin
to better understand the experience, mindsets, and motivations regarding the use
of store credit cards and rewards programs?

Approach

Our team utilized a two-prong approach by facilitating internal stakeholder interviews and worksessions, and conducting one-on-one contextual customer interviews to gather valuable current state insights.

Outcome

Through the synthesis of research insights, we created a customer rewards journey map that is leveraged internally to challenge and validate assumptions and remove internal bias throughout the design process.

Animal Health

Midmark

challenge

How can Midmark better understand experiences
within animal health
clinical environments?

Approach

Using a mixed-method approach our team conducted clinical observations, contextual interviews, and facilitated focus groups with subject mattter experts to inform strategic innovation.

Outcome

Through rigorous analysis and synthesis, insights were translated into a current  experience mapExperience MapTake a walk in the customers shoes. Visualizing an end-to-end experience that a person goes through as they accomplish a goal or task. tintended to build empathy internally by representing the mindsets, emotions, challenges, and wishes of the core animal healthcare  practicioners.

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Focused research clears the way for creativity and amplifies our intuitive inner voice – strengthening strategic output and inspiring design.

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