Who We Serve
We work for your consumers by working with you.
challenge
How can AstraZeneca become a valued partner and an industry leader within the Type 2 diabetes care category?
Approach
Our team applied a wide lens to our empathy-driven research, conducting in-hospital observations and interviews with a range of key healthcare providers within the theraputic care continuum.
Outcome
Using research insights, we developed a product and service innovation roadmap to help prioritize solution spaces beyond the molecule, and more broadly align core business initiatives.
challenge
How can Huntington build a common understanding of their customers while creating a culture of empathy?
Approach
Using a blend of qualitative and quantitative efforts, our approach leveraged contextual interviews and online surveys with the intention of identifying psychographic and behavioral patterns.
Outcome
With a comprehensive understanding of customer goals, attitudes, motivations, and needs — we developed a robust set of core personas that provide a customer-centric framework that helps to build alignment, and provide inspiration when developing products and services.
Challenge
How can Scotts engage consumers by designing a useful and usable digital expereince that mirrors their current experiences, both in-store and at home?
Approach
We began with an in-depth discovery of at-home and in-store lawn care experiences, followed by contextual interviews, qualitative surveys, and collaborative client workshops.
Outcome
Output informed a strategic framework detailing key consumer mindsets, and prioritized features for an ideal digital solution.
Challange
How can Alliance Data begin
to better understand the experience, mindsets, and motivations regarding the use
of store credit cards and rewards programs?
Approach
Our team utilized a two-prong approach by facilitating internal stakeholder interviews and worksessions, and conducting one-on-one contextual customer interviews to gather valuable current state insights.
Outcome
Through the synthesis of research insights, we created a customer rewards journey map that is leveraged internally to challenge and validate assumptions and remove internal bias throughout the design process.
challenge
How can Midmark better understand experiences
within animal health
clinical environments?
Approach
Using a mixed-method approach our team conducted clinical observations, contextual interviews, and facilitated focus groups with subject mattter experts to inform strategic innovation.
Outcome
Through rigorous analysis and synthesis, insights were translated into a current experience map tintended to build empathy internally by representing the mindsets, emotions, challenges, and wishes of the core animal healthcare practicioners.
Let's Connect
Focused research clears the way for creativity and amplifies our intuitive inner voice – strengthening strategic output and inspiring design.