Who We Serve
We work for your consumers by working with you.
How can AstraZeneca become a valued partner and an industry leader within the Type 2 diabetes care category?
Our team applied a wide lens to our empathy-driven research, conducting in-hospital observations and interviews with a range of key healthcare providers within the theraputic care continuum.
Using research insights, we developed a product and service innovation roadmap to help prioritize solution spaces beyond the molecule, and more broadly align core business initiatives.
How can Huntington build a common understanding of their customers while creating a culture of empathy?
Using a blend of qualitative and quantitative efforts, our approach leveraged contextual interviews and online surveys with the intention of identifying psychographic and behavioral patterns.
With a comprehensive understanding of customer goals, attitudes, motivations, and needs — we developed a robust set of core personas that provide a customer-centric framework that helps to build alignment, and provide inspiration when developing products and services.
How can Scotts engage consumers by designing a useful and usable digital expereince that mirrors their current experiences, both in-store and at home?
We began with an in-depth discovery of at-home and in-store lawn care experiences, followed by contextual interviews, qualitative surveys, and collaborative client workshops.
Output informed a strategic framework detailing key consumer mindsets, and prioritized features for an ideal digital solution.
How can Alliance Data begin
to better understand the experience, mindsets, and motivations regarding the use
of store credit cards and rewards programs?
Our team utilized a two-prong approach by facilitating internal stakeholder interviews and worksessions, and conducting one-on-one contextual customer interviews to gather valuable current state insights.
Through the synthesis of research insights, we created a customer rewards journey map that is leveraged internally to challenge and validate assumptions and remove internal bias throughout the design process.
Focused research clears the way for creativity and amplifies our intuitive inner voice – strengthening strategic output and inspiring design.