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Informed the effort for AstraZeneca to become a valued partner to the Integrated Delivery Network, and to elevate their reputation as leaders within the Type 2 diabetes category.
Developed a set of in-depth customer personas that accurately articulate the needs, expectations, and mindsets of different types of Huntginton Bank customers and the experiences that define them.
Gathered qualitative insights rooted in consumer needs and expectations that help to identify existing barriers and inform a future digital product solution.
Unearthed and illustrated the emotional journey of applying for and using retail credit cards to align